CrossFit Hell's Kitchen

DESIGN OBJECTIVE Create a logo for a CrossFit branch based in Hell’s Kitchen, New York City. The logo should be flexible so it can be placed on future branded merchandise. DESCRIPTION The "O" was the perfect shape to add "horns," and the design is a fun play on the location of Hell's Kitchen. Using three main colors of red, white, and black in different combinations makes the logo very versatile for merchandise.

BrandingIllustrationAdvertising
Software: Illustrator, Photoshop
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