SEO Secrets: Reverse-Engineering Google’s Algorithm

OBJECTIVE: Write a technical article about the complex intricacies of SEO (Search Engine Optimization) and simplify it so that a typical user can understand it and have a broader knowledge of what it is and how to implement it. DESCRIPTION: Article was published on the popular interactive learning web platform freecodecamp.org. Graphics were additionally created to go with the piece.

Technical Writing, Graphic Design, UI/UX, SEO

SOFTWARE: Google Workspace, Photoshop

Read on FreeCodeCamp.org:

"SEO Secrets: Reverse-Engineering Google's Algorithm"

Grabbing Attention

What kind of graphic would capture someone's attention for a topic as mundane as SEO? The same way you can sell anything else—with a similar 3-letter word that starts with "S - E - _". Make it a letter-by-letter tease, then hit them with an O at the end!

Art Direction

Since I was writing about Google's search algorithm, I thought the art direction should be presented as if Google designed the graphics themselves: simple but easily understandable.

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