Grabbing Attention
What kind of graphic would capture someone's attention for a topic as mundane as SEO? The same way you can sell anything else—with a similar 3-letter word that starts with "S - E - _". Make it a letter-by-letter tease, then hit them with an O at the end!
Art Direction
Since I was writing about Google's search algorithm, I thought the art direction should be presented as if Google designed the graphics themselves: simple but easily understandable.
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