After the memorable twist ending of the 89th Academy Awards, I wrote and produced an article overnight, "Why Typography Matters—Especially At The Oscars." It was an opportunity to educate and entertain audiences around the world about the design discipline of Typography. $50 total was spent on strategic marketing on different social media platforms.
The article went viral.
It ended up getting over 3,000,000+ impressions, and was republished on Vox (with an accompanying video), The Daily Good, and even shared by George Takei.